For many marketers/entrepreneurs, advertising on Facebook is an effective marketing tool. With two billion users, the social media channel is the right way to reach your target audience. In particular the option to make selections specifically on certain segments. We call this targeting.

Who do you want to target?
The targeting options on Facebook are huge. The infographic below shows all targeting options in a row. For setting up your ads it is very important that you know who your target audience is.

Making selections
When you have your target audience all set, you can make selections. The possibilities for this are enormous. You can make selections based on demographic data, interests, behavior, location, age and education.

In addition to these standard options, you can also create advertisements with connections from your organization. You can think of visitors to your website, your newsletter readers and of course your existing customers.

You can also use similar target groups (lookalike audiences). These are people with the same characteristics as your customers or those who follow your Facebook page. With this way of targeting you create a wider range of people who may be interested in your organization or brand.

Facebook Targeting
Are you curious about the targeting possibilities of Facebook? View this infographic from Viralstyle. For a larger copy you have to click on the image.

Credit Viralstyle