Before you begin creating your lead ads campaign, Facebook advises you having someone from your legal team review the questions you plan to ask on your form, as well as go over the lead ads policies and terms of service. Once you're ready, make sure you also have:

1. Access to your business's Facebook Page;
2. The URL to your business's privacy policy;
3. An image for your ad.

Learn more about requirements for lead ads.

Set Up

You can create a lead ad from your Page, or from Ads Manager:

* Learn how to create a lead ad from your Page in our Facebook Masterclass >>>>>
* Learn how to create a lead ad from Ads Manager in our Facebook Masterclass >>>>>