Tip #1: Look into each social media channel and determine which will work best for your business. Consider the following important factors with each: The product or service you are offering and the available human and financial resources at your disposal. Social media may be free, but think about the value of your time!

Tip #2: Don’t sign up for every social media channel because they are new or the popular kid on the block. Determine which is MOST relevant to your business. Rather be excellent with one or two channels than mediocre at five or six.

Tip #3: Before deciding which social media channel to be active on, work out a clear and implementable plan. Many people lose their business focus while becoming social. It has a negative effective on the business due to the time lost trying to come to terms with social media. A plan really helps you to stay focused.   

Tip #4: Don’t get frustrated. Stick with it. Social media takes time and an investment of your time over a sustained period in order to achieve results.