1. Boost shares of blog content to drive traffic, and then target “website visitors” with lead ads;
2. Use different Ad Sets for different geographic areas in order to maximize spend across timezones;
3. Give status updates a few hours to accrue organic reach before boosting. This will also indicate whether the post is worth boosting;
4. When a boosted post gets a lot of likes and engagement, click on the like total and invite those users to like your Page.

Follow our Facebook Masterclass and Get started setting up Facebook Ads.