According to TechCrunch, Instagram will be rolling out a feature soon called Nametags.  It lets you create a special image that people can scan with the Instagram Stories camera to follow you.  
Nametags could make it easier for people to visually promote their Instagram account.
It could make it simple to follow a friend you just met by having them open their Nametag and then you scanning it.
Meanwhile, businesses and social media stars could post their Nametag across other social media handles, print it onto posters or handbills or even make merchandise out of it.

An Instagram spokesperson confirmed to TechCrunch that it is testing the Nametags feature.
This feature is similar to Snapchat’s Snapcodes, which launched in January 2015, meaning Instagram took its time copying this feature.
But with social media stars and businesses banished to Snapchat’s Discover channel, those accounts might be looking to prioritize promoting their Instagram accounts.
If creators find it easier to build an audience on Instagram and get more engagement there, they could give the Facebook-owned app their first-run content.
The eventual launch of Nametags could give them one more reason to use Snapchat copycat Instagram Stories instead of the original.

Videocredit @Genady Okrain